A fresh debate over the Uganda Media Centre’s evolving communication style has taken a new turn after Executive Director Alan Kasujja dismissed criticism from communication expert Muhereza Kyatutetera, insisting that reforms underway are being misunderstood and taken out of context.
Kasujja, responding to concerns raised over the use of short, catchy and unconventional press release formats, said critics were drawing conclusions without full information on the institution’s internal strategy.
“You are being presumptuous my guy,” Kasujja said in a direct response. “You haven’t seen our blueprint. Relax and let’s work.”
The remarks come after Kyatutetera publicly questioned the direction of government communication under the new leadership at the Media Centre, warning that excessive simplification of official messaging could undermine clarity, credibility, and institutional trust.
Kyatutetera had argued that government communication serves a wide and complex audience, including diplomats, investors, journalists, and development partners who rely on detailed and precise information to make decisions affecting financial and policy engagements.
He further cautioned that while innovation is necessary, it should not compromise the seriousness expected of state communication.
However, Kasujja’s response signals that the new communication approach is part of a broader framework not yet fully disclosed to critics or the public.
Without elaborating on the specifics of the “blueprint” he referenced, Kasujja defended the reforms as structured and intentional, suggesting that current public debate is based on incomplete understanding of the strategy being implemented.
The Uganda Media Centre, which is responsible for coordinating official government messaging, has recently attracted attention online for adopting a more informal and condensed style in some of its press releases.